🚫 The Unfollow Test. Free, human, slightly rude.

Would we you?

Send us your brand's handle. A human at Unfollow goes through your feed and emails you a verdict within 48 hours: Follow, Mute, or Unfollow. Plus the three reasons why.

Two fields. That's the whole form.

Put your feed on trial.

No spam. No junk. One email, one verdict.

Nobody unfollows brands anymore.

That would require noticing them. People scroll past, the algorithm takes the hint, and your five posts a week reach the same 14 coworkers.

You don't get a notification for being ignored. So we made one.

Mute

The most common verdict and the worst one. Nobody hates you. Nobody thinks about you at all. Your feed could belong to 15 other brands and most of them are posting it.

Harmless. Consistent. Invisible.

Unfollow

You're spending money to make people like you less. The good news: somebody felt something. That's faster to fix than Mute.

Yes, we named the company after it.

How it works

You send a handle

Thirty seconds. No discovery call, no "tell us about your goals," no PDF.

A human reads your feed

A strategist goes through your last 30 days. What you post, who shows up, and whether anyone does anything about it. No scraping tool. No score out of 100.

You get one email

Within 48 hours. One word, three reasons, and the first thing we'd change. We don't follow up unless you reply.

📬 What lands in your inbox

Three reasons. Specific ones.

Not "increase engagement." Not "lean into video." The actual posts, the actual problem, and what we'd do on Monday.

From: UnfollowSubject: Your verdict is in, Fizzwell
Mute

Hi Dana. We spent a while in @drinkfizzwell's feed. Here's why we'd mute you:

  1. Eleven of your last twelve posts are a can on a colored background. We counted.
  2. Every comment is from someone who works at Fizzwell. Hi, Greg.
  3. The one post people actually shared was your founder ranting about flat seltzer. You never did it again.

First thing we'd change: make the rant a series. Put the cans in the background where they belong.

Want the full teardown? Reply to this. 20 minutes, no deck.

Example verdict. Fizzwell is a brand we made up. So is Greg.

🤝 Who's doing the judging

Social, from people who make ideas for a living.

Unfollow is the social company from Unusual, the LA creative company. We don't sell volume because the algorithm likes volume. We care whether people did something, not whether they double tapped.

"They didn't just deliver campaigns — they built something special for Grindr."Grindr
"Delivered bold, culturally relevant work while operating as a true extension of our team."Dove
Is it actually free?

Yes. It costs us about an hour of a strategist's afternoon. We think it's the most honest ad we could run.

Are you going to try to sell me something?

Only if you reply. If you got a Follow, there's nothing to sell you. If you got a Mute or an Unfollow and want it fixed, that's what we do for a living, starting at $20k a month.

Is a bot writing my verdict?

No. A person reads your feed and a person writes the email. You'll be able to tell, because it will mention Greg.

Will you post my verdict?

Not without asking. If yours is a good story we might ask. You can say no and we'll still like you.

What if we don't have much of a feed?

Then the verdict is short. Send it anyway. "You stopped posting in March and nobody noticed" is useful information.

Please don't send us your handle.

The verdicts are uncomfortably honest. You'll start noticing every forgettable post your brand has ever made, and Monday's content meeting will get weird. We can't take that responsibility.

Judge me anyway